Here some thoughts: take them with a grain of salt. I’m sure Austin, Derek and Michael may have more insight.
Looking at common research for “tendon” rehab (air quotes to suggest some nuance and uncertainty with the idea of truly targeting the tendon, or whether the tendon is actually the reason why someone is having pain): achilles, rotator cuff, patellar tendon, etc there are some that have used a “targeted” approach and others have used a generalized approach.
For example:
Many achilles rehab studies use an isolated heel raise program. It is done in both progressive eccentric or con/eccentric protocols. Both have shown benefit.
For the rotator cuff, some evidence shows using the lateral raise alone in a progressive manner may benefit. Some researchers have proposed loading the painful movement in a progressive fashion. Other studies have used a more global scapular/rotator cuff program.
For those with anterior knee pain, you’ll find some research trying to isolate the tendon with a decline eccentric squat, others using heavy slow resistance training with a leg press, squat and hack squat. These have shown benefit.
To me, the evidence leans/suggests progressive loading appears to be the common denominator whether the loading is isolated/specific or generalized to the proposed tissue problem. Having an eccentric component stands out to me. Clinically I default to standard progressive loading protocols. If an isolated movement is not tolerated, I’ll take a generalized approach. As that becomes tolerated, I’ll move into a more isolated approach (single leg heel raise, single leg knee extension, lateral raise), while maintaining the heavier loads of generalized movements (squats, presses, rows, etc)
Since you’re the one dealing with this predicament: use the basic scientific method on yourself. Trial of period of very isolated, specific movements and assess your response. Trial of period of more generalized movements. See what works for you. The evidence suggests both approaches can be effective.